“Do the thing you fear, and the death of fear is certain.” Noah Kagen

A new paradigm is emerging as AI tools become widely available. Instead of being overwhelmed by their influence, creatively embracing these tools can drive effective innovation. Engaging in multimodal creation and developing a unique workflow can offer significant advantages over a linear approach to using AI.

For instance, applying specialized knowledge from education or hobbies can significantly enhance your reach and service to customers or users.

Integrating analog skills with varied subjects can yield content that feels authentic and resonant.

Curating AI-generated work to reflect a brand's core values can communicate a clear and focused vision to your audience, rather than a diluted one.

One of my favorite activities when I started working with Midjourney in 2023 was to create fantastical spaces influenced by starchitect Zaha Hadid and fashion icon Alexander McQueen. I would then merge these inspirations with my sculptural work, producing results that were otherworldly yet deeply authentic to my style of work.

Fearlessly experimenting with AI allows you to discover your voice and establish a productive collaboration for future endeavors. And should it ever become overwhelming, you can always take a step back and reconnect with your initial motivations for creating anything.